Integrated marketing communications in advertising and promotion / Terence A. Shimp
By: Shimp, Terence A.
Material type: BookPublisher: Australia : Thomson/South-Western, c2007Edition: 7th ed. , international student ed.Description: 629 p. : col. ill.ISBN: 0324408080.Call No.: HF5415.123 S545I 2007 Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISING | DIRECT MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 S545I 2007 (Browse shelf) | Available | 200705260001 |
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HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF5415.123 S545I 2007 Integrated marketing communications in advertising and promotion / | HF5415.123 S545I 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 S545P 1993 Promotion management & marketing communications | HF5415.123 S573I Integrated marketing communications : a systems approach |
Includes bibliographical references and indexes
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