Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 3rd ed. , international ed.Description: 515 p. : col. ill.ISBN: 0132382091.Call No.:
HF5415.123
C568I 2007
Subject(s): COMMUNICATION IN MARKETING | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 C568I 2007 (Browse shelf) | Available | 200705260002 |
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| HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / | HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / | HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / | HF5415.123 C568I 2007 Integrated advertising, promotion, and marketing communications / | HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I 2016 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and indexes
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