Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James
By: Bruner II, Gordon C.
Contributor(s): Hensel, Paul J | James, Karen E.
Material type:
BookPublisher: Chicago, Ill. : American Marketing Association, c2005Description: 842 p.ISBN: 1587992051.Call No.:
HF5415.3
B786M
Subject(s): MARKETING RESEARCH -- STATISTICAL METHODS -- HANDBOOKS, MANUALS, ETC | SCALING (SOCIAL SCIENCES) -- HANDBOOKS, MANUALS, ETCBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 B786M (Browse shelf) | Available | 200707260010 |
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| HF5415.3 B786M Marketing scales handbook : | HF5415.3 B786M Marketing scales handbook : | HF5415.3 B786M Marketing scales handbook : | HF5415.3 B786M Marketing scales handbook : | HF5415.3 B786M Marketing scales handbook : | HF 5415.3 F567D Developing winning brand strategies / | HF 5415.3 F567D Developing winning brand strategies / |
Includes bibliographical references and indexes
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