How brands become icons : the principles of cultural branding / Douglas B. Holt
By: Holt, Douglas B.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: 265 p. : ill.ISBN: 1578517745.Call No.:
HD69 .B7
H647H
Subject(s): BRAND NAME PRODUCTS | BUSINESS NAMES | POPULAR CULTUREBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 H647H (Browse shelf) | Available | 201311050008 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 H424W What is branding? / | HD 69 .B7 H644G The global brand : | HD69 .B7 H647H How brands become icons : | HD69 .B7 H647H How brands become icons : | HD69.B7 H852H 2015 How to style your brand : | HD69 .B7 I52L 2008 Living the brand : | HD69 .B7 K363N 2005 The new strategic brand management : |
Includes bibliographical references and index
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