The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott

By: Scott, David Meerman.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2007Description: 275 p.ISBN: 9780470113455.Call No.: HF5415.1265 S267N Subject(s): INTERNET MARKETING | PUBLIC RELATIONSBibliography, etc. Note: Includes bibliographical references and index
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HF5415.1265 S267N (Browse shelf) Available 200710010007

Includes bibliographical references and index

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