Strategic marketing cases for 21st century Asia / John A. Quelch ... [et al.]
Contributor(s): Quelch, John A.
Material type:
BookPublisher: Singapore : Prentice Hall, 2000Description: 404 p. : ill., map.ISBN: 0130276014.Call No.:
HF5415.12 .A78
S772
Subject(s): MARKETING -- ASIA -- CASE STUDIES | MARKETING -- ASIA -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.12 .A78 S772 (Browse shelf) | Available | 200712040002 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.12.A78 M374 2013 Marketing in Asia / | HF5415.12 .A78 Q442C Cases in marketing management and strategy : an Asia-Pacific perspective | HF5415.12 .A78 R473 Rethinking marketing : | HF5415.12 .A78 S772 Strategic marketing cases for 21st century Asia / | HF5415.12 .A785 K674T Think ASEAN! : | HF5415.12 .D44 M374 2014 Marketing cases from emerging markets / | HF5415.12 .E85 H344E European marketing : |
Includes bibliographical references
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