Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer ... [et al.]
Contributor(s): Bauer, Andreas.
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2006Description: 174 p. : col. ill.ISBN: 9781403998965.Call No.:
HF5415.5
M653
Subject(s): PRODUCT MANAGEMENT | BRAND NAME PRODUCTS -- MANAGEMENT | CHIEF EXECUTIVE OFFICERS
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.5 M653 (Browse shelf) | Available | 200712250002 |
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| HF5415.5 M376T 2015 Trend-driven innovation / | HF5415.5 M377M Managing quality customer service | HF5415.5 M42 Cases in marketing of services : an international | HF5415.5 M653 Moment of truth : | HF5415.5 M82M The management and marketing of services | HF5415.5 N385C Creating customer value : the path to sustainable competitive advantage | HF5415.5 O333W The world of customer service / |
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