Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater
By: Mohr, Jakki.
Contributor(s): Sengupta, Sanjit | Slater, Stanley.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 2nd ed. , international ed.Description: 450 p. : ill.ISBN: 0131230239.Call No.:
HC 79 .H53
M637M 2005
Subject(s): HIGH TECHNOLOGY INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HC 79 .H53 M637M 2005 (Browse shelf) | Available | 200712270019 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HC79 F733D Design, innovation and long cycles in economic development | HC79 .H53 D384M Marketing high technology : an insider's view | HC79 .H53 M372G The growth warriors : creating sustainable global advantage for America's technology industries | HC 79 .H53 M637M 2005 Marketing of high-technology products and innovations / | HC79 .H53 P477T TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products | HC79 .H53 P477T TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products | HC79 .H53 W477V Valuing technology : |
Includes bibliographical references and indexes
There are no comments for this item.