Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley
By: Roberts, Kevin.
Material type:
BookPublisher: New York, N.Y. : PowerHouse, 2005Edition: 2nd ed. , expanded ed.Description: 245 p. : ill. (chiefly col.).ISBN: 157687270X.Call No.:
HD69 .B7
R623L 2005
Subject(s): BRANDING (MARKETING) | BRAND NAME PRODUCTS -- FORECASTING | ADVERTISING -- BRAND NAME PRODUCTS | TRADEMARKSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 R623L 2005 (Browse shelf) | Available | 200806260029 |
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Includes bibliographical references and index
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