Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells
By: Moriarty, Sandra.
Contributor(s): Mitchell, Nancy | Wells, William.
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 8th ed. , Pearson international ed.Description: 686 p. : ill. (chiefly col.).ISBN: 9780135009383.Call No.: HF5823 M674A 2009 Other title: Advertising : principles and practice.Subject(s): ADVERTISINGGeneral Note: Previous editions had William Wells as first authorBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5823 M674A 2009 (Browse shelf) | Available | 200806300005 |
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Previous editions had William Wells as first author
Includes bibliographical references and index
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