Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells
By: Moriarty, Sandra.
Contributor(s): Mitchell, Nancy | Wells, William.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 8th ed. , Pearson international ed.Description: 686 p. : ill. (chiefly col.).ISBN: 9780135009383.Call No.:
HF5823
M674A 2009
Other title: Advertising : principles and practice.Subject(s): ADVERTISINGGeneral Note: Previous editions had William Wells as first authorBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 M674A 2009 (Browse shelf) | Available | 200806300005 |
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| HF5823 M664A 1994 Advertising worldwide : | HF5823 M664A 1994 Advertising worldwide : | HF5823 M674A 2009 Advertising : | HF5823 M674A 2009 Advertising : | HF5823 M674A 2012 Advertising & IMC : principles & practice / | HF5823 M834I International advertising : | HF5823 M834I International advertising : |
Previous editions had William Wells as first author
Includes bibliographical references and index
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