Principles of advertising & IMC / Tom Duncan
By: Duncan, Tom.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 2nd ed.Description: 774 p. : col. ill.ISBN: 0072537744.Call No.:
HF5415.13
D862P 2005
Other title: Principles of advertising and IMC.Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTGeneral Note: Revision of: IMC / Tom Duncan. 1st ed. 2002Bibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 D862P 2005 (Browse shelf) | Available | 200809050009 |
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Revision of: IMC / Tom Duncan. 1st ed. 2002
Includes bibliographical references and indexes
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