Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
By: De Chernatony, Leslie.
Contributor(s): McDonald, Malcolm.
Material type:
BookPublisher: Oxford : Elsevier Butterworth-Heinemann, 2006Edition: 3rd ed.Description: 460 p. : ill. (some col.).ISBN: 9780750659802.Call No.:
HD69 .B7
D423C 2006
Subject(s): BRAND NAME PRODUCTS -- PLANNING | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 D423C 2006 (Browse shelf) | Available | 200809060008 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69.B7 D384B 2002 Brand asset management : | HD 69 .B7 D384C Competitive success : | HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 D423C 2013 Creating powerful brands / | HD69.B7 D423F 2010 From brand vision to brand evaluation : | HD69 .B7 D427U The ultimate book of business brands : insights from the world's 50 greatest brands |
Includes bibliographical references
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