Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, 2009Edition: 5th ed. , McGraw-Hill international ed.Description: 708 p. : ill.ISBN: 9780071263931.Call No.:
HD9980.5
Z447S 2009
Subject(s): SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 Z447S 2009 (Browse shelf) | Available | 200811040004 | |
| Main Campus Book Shelves | HD9980.5 Z447S 2009 (Browse shelf) | Checked out | 2024-08-05 | 200811040005 |
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Includes bibliographical references and index
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