Zag : the number-one strategy of high-performance brands / a whiteboard overview by Marty Neumeier
By: Neumeier, Marty.
Material type: BookPublisher: Berkeley, Calif. : AIGA, c2007Description: 178 p. : ill.ISBN: 9780321426772.Call No.: HD69 .B7 N485Z Other title: Zag : the #1 strategy of high-performance brands.Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- PLANNINGGeneral Note: Cover title: Zag : the #1 strategy of high-performance brandsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 N485Z (Browse shelf) | Available | 200811190009 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD 69 .B7 M677F From Altoids to Zima : | HD69 .B7 N323L Living brands : | HD69 .B7 N485B The brand gap : | HD69 .B7 N485Z Zag : | HD69 .B7 N547C Customize the brand : make it more desirable-and profitable / | HD69 .B7 N547C Customize the brand : make it more desirable-and profitable / | HD 69 .B7 O446O On brand / |
Cover title: Zag : the #1 strategy of high-performance brands
Includes bibliographical references and index
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