Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder
Contributor(s): Calder, Bobby J [ed.].
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2008Description: 292 p. : ill.ISBN: 9780470119860.Call No.:
HF5826.5
K444
Other title: Kellogg on advertising and media : the Kellogg School of Management.Subject(s): ADVERTISING MEDIA PLANNING | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5826.5 K444 (Browse shelf) | Available | 200902100028 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5826.5 B372E 1993 Essentials of media planning : | HF5826.5 K379M 2003 The media handbook : | HF5826.5 K379M 2003 The media handbook : | HF5826.5 K444 Kellogg on advertising & media : | HF5826.5 K444A Advertising media planning : | HF5826.5 K444A 2008 Advertising media planning : | HF 5826.5 K444A 2008 Advertising media : |
Includes bibliographical references and index
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