Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster
By: Fisher-Buttinger, Claudia.
Contributor(s): Vallaster, Christine.
Material type:
BookPublisher: Chichester : Wiley, c2008Description: 358 p. : ill.ISBN: 9780470512401.Call No.:
HD69 .B7
F573C
Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 F573C (Browse shelf) | Available | 200903180004 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 E382C Creating passion brands : | HD69 .B7 E382C Creating passion brands : | HD 69 .B7 F567B Brand storming : | HD69 .B7 F573C Connective branding : | HD69 .B7 F63S Storytelling : | HD69 .B7 F672B Brands laid bare : | HD69 .B7 F878 The future of brands : twenty-five visions |
Includes bibliographical references and index
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