Strategic market creation : a new perspective on marketing and innovation management / edited by: Karin Tollin and Antonella Caru
Contributor(s): Tollin, Karin [ed.] | Caru, Antonella [ed.].
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.13 S772 (Browse shelf) | Available | 200905160016 |
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HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market | HF5415.13 S728M 1976 A managerial introduction to marketing | HF5415.13 S772 Strategic market creation : | HF5415.13 S933A 2016 The analytical marketer : | HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology | HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology |
Includes bibliographical references and index
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