The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant
By: Grant, John.
Material type: BookPublisher: Chichester : Wiley, c2006Description: 310 p. : ill.ISBN: 9780470027516.Call No.: HD69 .B7 G726B Subject(s): BRAND NAME PRODUCTS -- SOCIAL ASPECTS | BRAND NAME PRODUCTS -- PSYCHOLOGICAL ASPECTS | BRAND NAME PRODUCTS -- MARKETING | LIFESTYLES -- ECONOMIC ASPECTS | CONSUMER BEHAVIOR | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 G726B (Browse shelf) | Available | 200908130011 |
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HD69 .B7 G623C Citizen brand : | HD69 .B7 G623E Emotional branding : the new paradigm for connecting brands to people / | HD69.B7 G623E 2009 Emotional branding : the new paradigm for connecting brands to people / | HD69 .B7 G726B The brand innovation manifesto : | HD69 .B7 G733B Branding across borders : | HD69 .B7 G733B Branding across borders : | HD69 .B7 G767M Micro branding : |
Includes bibliographical references and index
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