Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith
By: Dahlen, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Material type: BookPublisher: Chichester : Wiley, 2010Description: 584 p. : col. ill.ISBN: 9780470319925.Call No.: HF 5415.123 D334M Subject(s): Communication in marketing | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.123 D334M (Browse shelf) | Available | 201003270031 | |
Main Campus Book Shelves | HF 5415.123 D334M (Browse shelf) | Available | 2017000004147 |
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HF5415.123 C684M Marketing communications | HF5415.123 C684M Marketing communications / | HF 5415.123 D334M Marketing communications : | HF 5415.123 D334M Marketing communications : | HF5415.123 E234M 2015 Marketing communications / | HF5415.123 F544M Marketing communications : frameworks, theories and applications | HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies |
Includes bibliographical references and index
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