Ads to icons : how advertising succeeds in a multimedia age / Paul Springer
By: Springer, Paul.
Material type:
BookPublisher: London : Kogan Page, 2009Edition: 2nd ed.Description: 343 p. : ill.ISBN: 9780749456474.Call No.:
HF5823
S674A 2009
Subject(s): Advertising -- Case studies | Advertising campaigns -- Case studiesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 S674A 2009 (Browse shelf) | Available | 201006010013 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5823 S384S 1995 Strategic advertising campaigns | HF5823 S384S 1999 Strategic brand communication campaigns. | HF5823 S384S 1999 Strategic brand communication campaigns. | HF5823 S674A 2009 Ads to icons : | HF5823 S677C 2014 Creative advertising : an introduction / | HF5823 S677C 2014 Creative advertising : an introduction / | HF5823 S762B Brand power |
Includes bibliographical references and index
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