Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin
By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2008Edition: 2nd ed.Description: 262 p.ISBN: 9780470223390.Call No.: HF5415 T768D 2008 Subject(s): Advertising -- Brand name products | Brand name products | CompetitionBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 T768D 2008 (Browse shelf) | Available | 201009200006 |
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HF5415 T465S Strategic marketing and management | HF5415 T733F 50+ marketing : | HF5415 T733F 50+ marketing : | HF5415 T768D 2008 Differentiate or die : | HF5415 W344M 1978 Marketing channels and institutions : selected readings | HF5415 W377B Buying behavior and marketing decisions | HF5415 W427 What is marketing? / |
Includes bibliographical references and index
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