The science and art of branding / Giep Franzen and Sandra Moriarty
By: Franzen, Giep.
Contributor(s): Moriarty, Sandra Ernst.
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 575 p. : ill.ISBN: 9780765617910.Call No.:
HF 5415.1255
F726S
Subject(s): Branding (Marketing) | Brand name products | Consumer behavior | Social values | Branding (Marketing) -- Management -- Case studiesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 F726S (Browse shelf) | Available | 201011190004 |
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Includes bibliographical references and index
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