The brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp
By: Knapp, Duane E.
Material type:
BookPublisher: New York, N.Y. : McGraw Hill, c2008Description: 264 p. : ill.ISBN: 9780071494410.Call No.:
HD 69 .B7
K526B
Subject(s): Brand name products | Customer relations | Customer servicesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 K526B (Browse shelf) | Available | 201102030033 |
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| HD 69 .B7 K526B The brandmindset / | HD 69 .B7 K526B The brandmindset / | HD 69 .B7 K526B The brandmindset / | HD 69 .B7 K526B The brandpromise : | HD69 .B7 K534N No space, no choice, no jobs, no logo / | HD69 .B7 K674B B2B brand management / | HD 69 .B7 K676B Brand society : |
Includes bibliographical references and index
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