Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe
By: Chasser, Anne H.
Contributor(s): Wolfe, Jennifer C.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF 5415.15 C427B (Browse shelf) | Available | 201102030035 |
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HF5415.15 B426P Powerful products : strategic management of successful new product development | HF 5415.15 C344D Defending your brand : | HF 5415.15 C344D Defending your brand : | HF 5415.15 C427B Brand rewired : | HF5415.15 D364B Building database-driven Web catalogs | HF5415.15 E444S Strategic brand management / | HF5415.15 E444S Strategic brand management / |
Includes bibliographical references and index
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