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Advertising media planning / Jack Z. Sissors and Roger B. Baron

By: Sissors, Jack Zanville, 1919-2004.
Contributor(s): Baron, Roger B.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, c2010Edition: 7th ed.Description: 480 p. : ill.ISBN: 9780071703123.Call No.: HF 5826.5 S577A 2010 Subject(s): Advertising media planningBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5826.5 S577A 2010 (Browse shelf) Available 201103180023

Includes bibliographical references and index

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