Advertising management / Donald W. Jugenheimer and Larry D. Kelley.
By: Jugenheimer, Donald W.
Contributor(s): Kelley, Larry D.
Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 222 p. : ill.ISBN: 9780765622600.Call No.: HF 5823 J833A Subject(s): Advertising -- Management | Advertising | Advertising -- Case studiesBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5823 J833A (Browse shelf) | Available | 201202080017 | |
Main Campus Book Shelves | HF 5823 J833A (Browse shelf) | Checked out | 2025-01-14 | 201202080018 |
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HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W What's in a brand? : building brand equity through advertising | HF 5823 J833A Advertising management / | HF 5823 J833A Advertising management / | HF5823 K424H How to produce creative advertising : proven techniques and computer applications | HF5823 K424H How to produce creative advertising : proven techniques and computer applications |
Includes bibliographical references and index
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