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Advertising management / Donald W. Jugenheimer and Larry D. Kelley.

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BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 222 p. : ill.ISBN: 9780765622600.Call No.: HF 5823 J833A Subject(s): Advertising -- Management | Advertising | Advertising -- Case studiesBibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF 5823 J833A (Browse shelf)	Available		201202080017
Main Campus Book Shelves	HF 5823 J833A (Browse shelf)	Checked out	2024-08-05	201202080018

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Previous	HF5823 J663W When ads work : new proof that advertising triggers sales	HF5823 J663W What's in a brand? : building brand equity through advertising	HF 5823 J833A Advertising management /	HF 5823 J833A Advertising management /	HF5823 K424H How to produce creative advertising : proven techniques and computer applications	HF5823 K424H How to produce creative advertising : proven techniques and computer applications	HF5823 K424H How to produce creative advertising : proven techniques and computer applications	Next

Includes bibliographical references and index

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