The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.

By: Scott, David Meerman.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2011Edition: Completely rev. & updated 3rd ed.Description: 366 p. : ill.ISBN: 9781118026984.Call No.: HF 5415.1265 S267N 2011 Other title: The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.Subject(s): Internet marketing | Public relationsGeneral Note: Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010 | Includes index
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HF 5415.1265 S267N 2011 (Browse shelf) Available 201204270008

Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010

Includes index

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