Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.].
Contributor(s): Semenik, Richard J.
Material type:
BookPublisher: Australia : South-Western Cengage Learning, c2012Edition: 6th ed. , international ed.Description: 710 p. : col. ill.ISBN: 9780538479868.Call No.:
HF 5823
A383 2012
Subject(s): AdvertisingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5823 A383 2012 (Browse shelf) | Available | 201302060060 | |
| Main Campus Book Shelves | HF 5823 A383 2012 (Browse shelf) | Available | 201302060061 |
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| HF5823 A383 Advertising now. print / | HF5823 A383 Advertising. Volume 1, Advertising management / | HF 5823 A383 2012 Advertising and promotions : | HF 5823 A383 2012 Advertising and promotions : | HF 5823 A383 2012 Advertising and promotions : | HF5823 A477A Advertising strategy : | HF 5823 A477A 2010 Advertising creative : |
Includes bibliographical references and index
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