Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Contributor(s): Bearden, William O [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.].
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF 5415.3 H362 2011 (Browse shelf) | Available | 201302270006 | |
Main Campus Book Shelves | HF 5415.3 H362 2011 (Browse shelf) | Available | 201302270007 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF 5415.3 F567D Developing winning brand strategies / | HF 5415.3 F567D Developing winning brand strategies / | HF 5415.3 H362 2011 Handbook of marketing scales : | HF 5415.3 H362 2011 Handbook of marketing scales : | HF 5415.3 H362 2011 Handbook of marketing scales : | HF5415.3 H577P Postmodern consumer research : the study of consumption as text | HF5415.3 H577P Postmodern consumer research : the study of consumption as text |
Includes bibliographical references and index
There are no comments for this item.