Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type:
BookPublisher: New York, N.Y. : McGraw Hill, 2013Edition: 6th ed. , McGraw-Hill international ed.Description: 642 p. : ill.ISBN: 9780071086967.Call No.:
HD 9980.5
Z447S 2013
Subject(s): Service industries -- Marketing | Customer services | MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 9980.5 Z447S 2013 (Browse shelf) | Available | 201302280003 |
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| HD9980.5 Z447S 2003 Services marketing : | HD9980.5 Z447S 2009 Services marketing : | HD9980.5 Z447S 2009 Services marketing : | HD 9980.5 Z447S 2013 Services marketing : | HD9980.5 Z447S 2018 Services marketing : | HD9980.6 M684 Moving people to deliver services / | HD9980.6 M684 Moving people to deliver services / |
Includes bibliographical references and index
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