Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
Contributor(s): Krishna, Aradhna [ed.].
Material type: BookPublisher: New York, N.Y. : Routledge, 2010Description: 392 p. : ill. (chiefly col.).ISBN: 9781841698892.Call No.: HF 5415 S467 Subject(s): Marketing -- Psychological aspects | New products -- Psychological aspects | Sensuality | Senses and sensation | Consumer behaviorBibliography, etc. Note: Include bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415 S467 (Browse shelf) | Available | 201308300002 |
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HF5415 S339M Marketing : concepts and applications | HF5415 S363M 1992 Marketing : contemporary concepts and practices | HF5415 S447H Handbook of innovative marketing techniques | HF 5415 S467 Sensory marketing : | HF5415 S473P Promises of the good life : social consequences of private marketing decisions | HF5415 S497T Trump University marketing 101 : | HF5415 S644O Organization & marketing |
Include bibliographical references and indexes
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