Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand / by Pariya Rinrattanakorn ; Graduate School, Bangkok University.

By: Pariya Rinrattanakorn.
Contributor(s): James, Anita C [advisor] | Bangkok University. Graduate School.
Material type: materialTypeLabelBookPublisher: [Bangkok] : Graduate School, Bangkok Univ., 2011Description: 340 leaves.Call No.: Dissertation P374C 2011 BU Subject(s): McDonald's Corporation -- Research | Bangkok University -- Dissertations | Fast food restaurants -- Thailand -- Bangkok | Business communication -- Thailand -- Bangkok | Information behavior -- Thailand -- BangkokDissertation note: Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011
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Dissertation (Ph.D.(Interpersonal Communication))--Graduate School, Bangkok University, 2011

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