From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
By: De Chernatony, Leslie.
Material type:
BookPublisher: Amsterdam : Elsevier, 2010Edition: 3rd ed.Description: 376 p. : ill.ISBN: 9781856177733.Call No.:
HD69.B7
D423F 2010
Subject(s): Brand name products | Trademarks | Product managementBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 D423F 2010 (Browse shelf) | Available | 2014000004012 |
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| HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 D423C 2013 Creating powerful brands / | HD69.B7 D423F 2010 From brand vision to brand evaluation : | HD69 .B7 D427U The ultimate book of business brands : insights from the world's 50 greatest brands | HD69 .B7 D427U The ultimate book of business brands : insights from the world's 50 greatest brands | HD69 .B7 D728B Brands in the balance : meeting the challenges to commercial indentity |
Includes bibliographical references and index.
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