Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien.
By: Chapman, Carol.
Contributor(s): Tulien, Suzanne.
Material type:
BookPublisher: New York, N.Y. : iUniverse, c2010Description: 213 p. : ill.ISBN: 9781450220637.Call No.:
HF5415.1255
C426B
Subject(s): Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 C426B (Browse shelf) | Available | 2014000003542 |
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Includes bibliographical references and index
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