Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
By: Holt, Douglas B.
Contributor(s): Cameron, Douglas.
Material type:
BookPublisher: Oxford : Oxford Univ. Press, 2010Description: 387 p. : ill.ISBN: 9780199587407.Call No.:
HF5415.1255
H647C
Subject(s): Branding (Marketing) | Marketing -- Social aspects | Branding (Marketing) -- Case studiesBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 H647C (Browse shelf) | Available | 2014000004183 |
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Includes bibliographical references and index.
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