Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.
By: Halloran, Tim.
Material type: BookPublisher: San Francisco, Calif. : Jossey-Bass, 2014Description: 262 p. : ill.ISBN: 9781118611289.Call No.: HF5415.1255 H344R Subject(s): Branding (Marketing) | Product management | Customer relationsBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1255 H344R (Browse shelf) | Available | 2014000002854 | |
Main Campus Book Shelves | HF5415.1255 H344R (Browse shelf) | Available | 2014000002934 |
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HF5415.1255 G725A The ad-free brand : | HF5415.1255 G725A The ad-free brand : | HF5415.1255 G766B 2013 Basics of branding : | HF5415.1255 H344R Romancing the brand : | HF5415.1255 H344R Romancing the brand : | HF5415.1255 H377A Archetypes in branding : | HF5415.1255 H444B 2013 Branding for bloggers : tips to grow your online audience & maximize your income / |
Includes bibliographical references and index.
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