How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.
By: Bergh, Joeri van den.
Contributor(s): Behrer, Mattias.
Material type:
BookPublisher: London : Kogan Page, 2013Edition: 2nd ed.Description: 267 p. : ill.ISBN: 9780749468040.Call No.:
HF5415.332.Y66
B473H 2013
Subject(s): Young consumers | Young adult consumers | Generation Y | Target marketing | Product management | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.332.Y66 B473H 2013 (Browse shelf) | Available | 2014000002856 | |
| Main Campus Book Shelves | HF5415.332.Y66 B473H 2013 (Browse shelf) | Available | 2014000002932 |
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| HF5415.33 .U6 Q564J Just ask a woman : | HF5415.332 .M56 B685R 2015 Reframe the marketplace : the total market approach to reaching the new majority / | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332 .Y66 B473H 2016 How cool brands stay hot : branding to generation Y and Z / | HF5415.335 ก153 2544 กรณีศึกษา Best practices : | HF5415.335 ก153 2544 กรณีศึกษา Best practices : |
Includes bibliographical references and index.
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