Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha.
By: Burns, Alvin C.
Contributor(s): Bush, Ronald F | Sinha, Nilanjana.
Material type: BookPublisher: Boston, Mass. : Pearsonl, c2014Edition: 7th ed., international ed.Description: 487 p. : ill. (chiefly col.).ISBN: 9780273768517.Call No.: HF5415.2 B876M 2014 Subject(s): Marketing researchBibliography, etc. Note: Includes bibliographical references and indexes.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 B876M 2014 (Browse shelf) | Available | 2014000004405 |
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HF5415.2 B876B 2005 Basic marketing research : | HF5415.2 B876M 2003 Marketing research : | HF5415.2 B876M 2003 Marketing research : | HF5415.2 B876M 2014 Marketing research / | HF5415.2 C426D Developing brands with qualitative market research / | HF5415.2 C427M 2015 Marketing analytics : | HF5415.2 C446H 2013 Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
Includes bibliographical references and indexes.
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