Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd.
By: Eagle, Lynne.
Contributor(s): Dahl, Stephan | Czarnecka, Barbara | Lloyd, Jenny.
Material type: BookPublisher: London : Routledge, 2015Description: 427 pages : illustration.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415507714.Call No.: HF5415.123 E234M 2015 Subject(s): Communication in marketing | AdvertisingBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 E234M 2015 (Browse shelf) | Available | 2015000001338 |
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HF5415.123 C684M Marketing communications / | HF 5415.123 D334M Marketing communications : | HF 5415.123 D334M Marketing communications : | HF5415.123 E234M 2015 Marketing communications / | HF5415.123 F544M Marketing communications : frameworks, theories and applications | HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies | HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies |
Includes bibliographical references and index.
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