Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton.

By: Kaufman, Ira Morton, 1947-.
Contributor(s): Horton, Chris.
Material type: materialTypeLabelBookPublisher: New York, New York : Routledge, 2015Description: 353 pages : illustation.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415716758.Call No.: HF5415.1265 K383D 2015 Subject(s): Internet marketing | Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and index
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HF5415.1265 K383D 2015 (Browse shelf) Available 2015000001325
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HF5415.1265 K383D 2015 (Browse shelf) In transit from Main Campus to City Campus since 2022-04-19 2015000001326
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HF5415.1265 J663S 2010 Search engine optimization : HF5415.1265 K364B Branding.com : online branding for marketing success HF5415.1265 K364B Branding.com : online branding for marketing success HF5415.1265 K383D 2015 Digital marketing : HF5415.1265 K383D 2015 Digital marketing : HF5415.1265 K427S Social media marketing for dummies : HF5415.1265 K476L 2015 Likeable social media :

Includes bibliographical references and index

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