Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.

By: Marich, Robert.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier, c2005Description: 300 p. : ill.ISBN: 0240806875.Call No.: PN1995.9.M29 M374M 2005 Subject(s): Motion pictures -- Marketing | Motion pictures -- DistributionBibliography, etc. Note: Includes bibliographical references and index.
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PN1995.9.M29 M374M 2005 (Browse shelf) Checked out 2024-08-05 2015000001316

Includes bibliographical references and index.

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