Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
By: Lindstrom, Martin.
Material type:
BookPublisher: New York, N.Y. : Free Press, 2010Edition: 1st Free Press trade paperback ed.Description: 175 p. : ill.ISBN: 9781439172018.Call No.:
HD69.B7
L562B 2010
Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 L562B 2010 (Browse shelf) | Available | 2015000002691 |
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Includes bibliographical references and index
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