Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.
By: Santo, Avi [author].
Material type:
BookSeries: Publisher: Austin : University of Texas Press, 2015Edition: First edition.Description: x, 319 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780292772540.Call No.:
HF5415.15
S267S 2015
Subject(s): Lone Ranger (Fictitious character) | Product management | License agreements | Character merchandising | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.15 S267S 2015 (Browse shelf) | Available | 2016000004178 |
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| HF5415.15 R539P 2012 Positioning the brand : an inside-out approach / | HF5415.15 R633C Creating product strategies | HF5415.15 R633C Creating product strategies | HF5415.15 S267S 2015 Selling the Silver Bullet : | HF5415.15 S463B 2006 Brand positioning : | HF5415.15 S463B 2006 Brand positioning : | HF5415.15 S926D Design & marketing |
Includes bibliographical references and index
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