Media management : a casebook approach / C. Ann Hollifield [and three others].
Contributor(s): Hollifield, C. Ann [author.] | Wicks, Jan LeBlanc [author.] | Sylvie, George [author.] | Lowrey, Wilson [author.].
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P96 .M34 M424 2004 Media management : | P96 .M34 M424 2004 Media management : | P96 .M34 M424 2008 Media management : | P96.M34 M424 2016 Media management : | P96.M34 V367M Managing electronic media : | P96 .M36 ท364ถ ถอดรหัสสื่อ = | P96 .M36 ท364ถ ถอดรหัสสื่อ = |
Includes bibliographical references (pages 377-397) and indexes.
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