Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.
By: Light, Larry.
Contributor(s): Kiddon, Joan.
Material type:
BookPublisher: Old Tappan, N.J. : Pearson, 2016Edition: Second edition.Description: 242 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134507835.Call No.:
HF5415.1255
L533S 2016
Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Product life cycle
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 L533S 2016 (Browse shelf) | Available | 2016000005510 |
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