Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.
By: Bowman, Jeffrey L [author].
Contributor(s): Katz, Jeremy [author].
Material type:
BookPublisher: Hoboken, N.J. : Wiley, ©2015Description: xii, 180 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119100256.Call No.:
HF5415.332.M56
B685R 2015
Subject(s): Minority consumers | Marketing -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.332 .M56 B685R 2015 (Browse shelf) | Available | 2016000003837 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.33 .U6 P473U Understanding consumer behavior | HF5415.33 .U6 Q564J Just ask a woman : | HF5415.33 .U6 Q564J Just ask a woman : | HF5415.332 .M56 B685R 2015 Reframe the marketplace : the total market approach to reaching the new majority / | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332 .Y66 B473H 2016 How cool brands stay hot : branding to generation Y and Z / |
Includes bibliographical references and index
Click on an image to view it in the image viewer
There are no comments for this item.