Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
By: Peppers, Don.
Contributor(s): Rogers, Martha.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2011Edition: 2nd ed.Description: 512 p. : ill.ISBN: 9780470423479.Call No.:
HF5415.5
P466M 2011
Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.5 P466M 2011 (Browse shelf) | Available | 2016000003819 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.5 P396D Delivering customer service : how to win a competitive edge through managing customer relationships successfully | HF5415.5 P396H Handbook of CRM : | HF5415.5 P396H Handbook of CRM : | HF5415.5 P466M 2011 Managing customer relationships : | HF 5415.5 P722P Pursuing perfect service : | HF5415.5 R352D Design and management of service processes : keeping customers for life | HF5415.5 R352D Design and management of service processes : keeping customers for life |
Includes bibliographical references and indexes
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