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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher.
Material type: materialTypeLabelBookPublisher: New Jersey : World Scientific, 2016Edition: Eighth edition.Description: 783 pages : illustrations (chiefly colour).ISBN: 9781944659011.Call No.: HF5415.13 W577S 2016 Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingBibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HF5415.13 W577S 2016 (Browse shelf) Available 2016000003955

Includes bibliographical references and indexes

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